Amusing promotion war

I just read about this entertaining twist on The Apprentice last week. Apparently Domino's Pizza served as show sponsor and product placement of the week, "hiring" the random collection of telegenic sycophant-aspirants to make pizzas. According to this story, Papa John's heard about the promotion and quickly bought a spot for an ad shown during the episode spoofing their competitor's appearance on the show.

That's clever on Papa John's part, but not as clever as George Jefferson. I recall an episode of The Jeffersons where George, in a promotion war with one of his competitors (I can't remember whether it was Cunningham or Big Sky Cleaners), comes up with this contest idea where the customer bringing in the largest order of laundry gets theirs done for free. He "accidentally" allows his competitor to overhear and steal the idea and it appears to be a huge success, leaving Jefferson Cleaners' future uncertain. But, George takes all the clothes received by his stores in to his competitor, winning the contest and a bunch of free publicity, and it turns out that was his plan all along. Now that was marketing genius.